Các từ vựng TOEIC chủ đề Marketing

Từ vựng

Phiên âm IPA

Loại từ

Nghĩa tiếng Việt

Câu ví dụ

Advertising

/ˈæd.və.taɪ.zɪŋ/

noun

Quảng cáo

Advertising is a key part of marketing strategies.

Brand

/brænd/

noun

Thương hiệu

A strong brand can attract more customers.

Campaign

/kæmˈpeɪn/

noun

Chiến dịch

The new advertising campaign was very successful.

Consumer

/kənˈsuː.mər/

noun

Người tiêu dùng

Understanding consumer behavior is essential for marketers.

Market

/ˈmɑːr.kɪt/

noun

Thị trường

The company plans to expand into the Asian market.

Product

/ˈprɒd.ʌkt/

noun

Sản phẩm

They are launching a new product next month.

Target

/ˈtɑːr.ɡɪt/

noun

Mục tiêu

The campaign's target audience is young adults.

Strategy

/ˈstræt.ə.dʒi/

noun

Chiến lược

A good strategy is crucial for successful marketing.

Advertisement

/ədˈvɜː.tɪs.mənt/

noun

Mẫu quảng cáo

The advertisement was displayed on several platforms.

Competitor

/kəmˈpɛt.ɪ.tər/

noun

Đối thủ cạnh tranh

Knowing your competitors is essential in marketing.

Survey

/ˈsɜː.veɪ/

noun

Khảo sát

The company conducted a survey to understand customer needs.

Analysis

/əˈnæl.ə.sɪs/

noun

Phân tích

Data analysis helps in decision-making.

Customer

/ˈkʌs.tə.mər/

noun

Khách hàng

Customer feedback is valuable for improving products.

Trend

/trɛnd/

noun

Xu hướng

Following market trends is important for staying competitive.

Budget

/ˈbʌdʒɪt/

noun

Ngân sách

The budget for this campaign is quite large.

Promote

/prəˈmoʊt/

verb

Quảng bá

They promoted the new product on social media.

Advertisement

/ədˈvɜː.tɪs.mənt/

noun

Mẫu quảng cáo

The advertisement was displayed on several platforms.

Profit

/ˈprɒf.ɪt/

noun

Lợi nhuận

The company aims to increase its profit margin.

Sales

/seɪlz/

noun

Doanh thu

Sales have increased due to effective advertising.

Demand

/dɪˈmænd/

noun

Nhu cầu

There is high demand for eco-friendly products.

Revenue

/ˈrɛv.əˌnjuː/

noun

Doanh thu

The company's revenue increased by 20%.

Influencer

/ˈɪn.fluː.ən.sər/

noun

Người ảnh hưởng

Many brands collaborate with influencers for marketing.

Loyalty

/ˈlɔɪ.əl.ti/

noun

Lòng trung thành

Customer loyalty is important for long-term success.

Digital

/ˈdɪdʒ.ɪ.təl/

adjective

Kỹ thuật số

Digital marketing is becoming more popular than traditional marketing.

Feedback

/ˈfiːd.bæk/

noun

Phản hồi

They received positive feedback on the new product.

Engage

/ɪnˈɡeɪdʒ/

verb

Tham gia, tương tác

The campaign is designed to engage the audience.

Conversion

/kənˈvɜːr.ʒən/

noun

Chuyển đổi

The goal is to increase conversion rates.

Branding

/ˈbræn.dɪŋ/

noun

Xây dựng thương hiệu

Branding helps differentiate a product from competitors.

Sponsorship

/ˈspɒn.səˌʃɪp/

noun

Tài trợ

Sponsorship of events helps improve brand visibility.

Positioning

/pəˈzɪʃ.ən.ɪŋ/

noun

Định vị

Positioning is how you want your brand to be seen.

Influence

/ˈɪn.flu.əns/

noun

Ảnh hưởng

The influence of social media on marketing is undeniable.

Negotiation

/nɪˌɡoʊ.ʃiˈeɪ.ʃən/

noun

Thương lượng

Negotiation is crucial when setting prices for partnerships.

Strategy

/ˈstræt.ə.dʒi/

noun

Chiến lược

A solid marketing strategy can enhance brand reputation.

Opportunity

/ˌɒp.əˈtjuː.nɪ.ti/

noun

Cơ hội

This is a great opportunity to expand the business.

Expansion

/ɪkˈspæn.ʃən/

noun

Sự mở rộng

Market expansion is their primary objective this year.

Branding

/ˈbræn.dɪŋ/

noun

Xây dựng thương hiệu

Good branding can create customer loyalty.

Awareness

/əˈweə.nəs/

noun

Nhận thức

Awareness campaigns help educate the public about the brand.

Publicity

/pʌbˈlɪs.ɪ.ti/

noun

Sự công khai

The product launch received a lot of publicity.

Merchandising

/ˈmɜː.tʃən.daɪ.zɪŋ/

noun

Buôn bán sản phẩm

Merchandising is crucial in retail marketing.

Innovation

/ˌɪn.əˈveɪ.ʃən/

noun

Sự đổi mới

Innovation keeps the brand fresh and relevant.

Retail

/ˈriː.teɪl/

noun

Bán lẻ

They plan to expand their retail network across the country.

Packaging

/ˈpæk.ɪ.dʒɪŋ/

noun

Bao bì

Packaging design can impact consumer perception.

Brochure

/ˈbrəʊ.ʃər/

noun

Tờ rơi quảng cáo

The company distributed brochures at the event.

Advertisement

/ədˈvɜː.tɪs.mənt/

noun

Mẫu quảng cáo

The advertisement was displayed on several platforms.

Price

/praɪs/

noun

Giá cả

Setting the right price is crucial for attracting customers.

Outreach

/ˈaʊt.riːtʃ/

noun

Tiếp cận

Outreach programs help build community relationships.

Content

/ˈkɒn.tent/

noun

Nội dung

Content marketing is vital for customer engagement.

Distribution

/ˌdɪs.trɪˈbjuː.ʃən/

noun

Phân phối

Effective distribution is key to reaching a wide audience.

Commercial

/kəˈmɜː.ʃəl/

noun

Quảng cáo trên TV

The commercial was broadcasted during prime