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Advertisement (n)

/ˌæd.vɚˈtaɪz.mənt/

A public promotion of some product or service

Quảng cáo

Television advertisements often influence consumers' purchasing decisions.

Advertiser (n)

/ˈædvərˌtaɪzər/

A person or company that advertises a product or service

Người làm quảng cáo

Advertisers invest in various marketing strategies to reach their target audience.

Audience (n)

/ˈɔː.di.əns/

The group of people who are expected to be interested in a particular product or message

Khán giả

Knowing your target audience is crucial for effective advertising.

Appeal (n)

/əˈpi:l/

The quality that makes something interesting, attractive, or appealing

Sự hấp dẫn

The advertisement's humor added to its appeal.

Brand (n)

/brænd/

A name, term, symbol, design, or combination thereof that identifies and differentiates a product or service

Thương hiệu

Building a strong brand is essential for long-term success.

Billboard (n)

/ˈbɪlbɔ:rd/

A large outdoor board for displaying advertisements

Biển quảng cáo

The billboard on the highway promotes a popular soft drink.

Broadcast (v)

/ˈbrɔːdkæst/

To transmit a message, program, or advertisement by radio or television

Phát sóng, truyền thông tin

The company plans to broadcast their new commercial during the Super Bowl.

Commercial (n) (adj)

/kəˈmɜːʃəl/

An advertisement on television or radio

Quảng cáo truyền hình/radio

The commercial for the new car featured stunning visuals.

Consumer (n)

/kənˈsuːmə/

A person who purchases and uses products or services

Người tiêu dùng

Consumer behavior can be influenced by advertising.

Copywriter (n)

/ˈkɒpiˌraɪtər/

A person who writes text for advertisements or promotional materials

Người viết quảng cáo

The copywriter crafted a catchy slogan for the campaign.

Click-through rate (CTR)

/klɪk-θruː ˌreɪt/

The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement

Tỷ lệ nhấp chuột

Increasing the click-through rate is a goal in online advertising.

Campaign (n)

/kæmˈpeɪn/

A series of coordinated activities designed to achieve a specific goal, often related to advertising or marketing

Chiến dịch quảng cáo

The company launched a new advertising campaign for its product.

Digital marketing

/ˈdɪdʒɪtəl ˈmɑːrkɪtɪŋ/

Advertising and promotion of products or services using digital channels

Tiếp thị số hóa

Digital marketing includes online ads, social media, and email campaigns.

Exposure (n)

/ɪkˈspoʊʒə/

The fact of an event or information being often discussed in newspapers and on the television, etc.

Sự chú ý

The advertisement received a lot of exposure during the Super Bowl.

E-commerce (n)

/iːˈkɑː.mɝːs/

The buying and selling of goods or services online

Thương mại điện tử

E-commerce companies heavily rely on digital advertising to reach customers.

Graphic design (n)

/ˈɡræfɪk dɪˈzaɪn/

The art and practice of planning and creating visual content for advertisements

Thiết kế đồ họa

Good graphic design can make an ad more visually appealing.

Global advertising

/ˈɡloʊbəl ˈædvərˌtaɪzɪŋ/

Advertising that is intended to reach a worldwide audience

Quảng cáo trên toàn cầu

Coca-Cola is known for its successful global advertising campaigns.

Headline (n)

/ˈhed.laɪn/

A brief and eye-catching title or phrase used in advertising or news articles

Tiêu đề

The headline of the advertisement grabbed my attention immediately.

Hostile takeover

/ˈhɒs.taɪl ˈteɪkˌəʊ.vər/

The acquisition of one company by another against the will of the target company's management

Sự thâu tóm đối thủ (mua lại công ty đối thủ)

The hostile takeover bid was met with resistance from the board of directors.

Brand loyalty (n)

/brænd ˈlɔɪəlti/

A customer's consistent preference for a particular brand or product

Sự trung thành với thương hiệu

Brand loyalty is essential for the long-term success of a business.

Logo (n)

/ˈloʊɡoʊ/

A symbol or design used to represent a company or brand

Lô-gô

The company's logo is instantly recognizable.

Layout (n)

/ˈleɪaʊt/

The arrangement of text and visuals in an advertisement or publication

Bố cục

The layout of the magazine ad was visually appealing.

Launch (n) (v)

/lɔːntʃ/

The introduction of a new product or service to the market

Sự ra mắt

The product launch attracted a lot of attention from consumers.

Marketing (n)

/ˈmɑːrkɪtɪŋ/

The activities and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

Tiếp thị

Effective marketing is crucial for product success.

Message (n)

/ˈmɛsɪdʒ/

A piece of information or communication that is conveyed to an audience

Thông điệp

The message of the advertisement was clear and persuasive.

Media (n)

/ˈmiːdiə/

The various means of mass communication, such as television, radio, newspapers, and the internet

Phương tiện truyền thông

Social media is a powerful advertising platform.

Market research (n)

/ˈmɑːrkɪt rɪˈsɜːrtʃ/

The process of gathering, analyzing, and interpreting information about a market, including consumer preferences and behavior

Nghiên cứu thị trường

Market research helps businesses understand their target audience.

Newspaper (n)

/ˈnjuːzˌpeɪpər/

A printed publication that contains news, articles, advertisements, and other written and visual content

Báo

They placed an advertisement for the job vacancy in the newspaper.

Outreach (n)

/ˈaʊtˌriːʧ/

Efforts to reach or provide services to people

Tiếp cận, tới gần cộng đồng

The company's outreach program helped many communities.

Keyword (n)

/ˈkiːwɜːd/

A word or phrase that describes the main content of a web page or advertisement and is used for online searches

Từ khóa

Using relevant keywords can improve your website's visibility.

Product (n)

/ˈprɒdʌkt/

Something that is made or grown to be sold or used

Sản phẩm

Their new product is a breakthrough in technology.

Promotion (n)

/prəˈmoʊʃən/

Activities designed to increase the sales of a product or service

Khuyến mãi, quảng cáo

The company's promotion resulted in higher sales.

Publicity (n)

/pʌbˈlɪs.ə.ti/

the attention that a person, product, or organization receives from newspapers, television, etc. when something happens that people are interested in

Sự chú ý từ dư luận

The publicity surrounding the event was enormous.

Persuasive (adj)

/pəˈsweɪ.sɪv/

Able to convince someone to do or believe something

Mang tính thuyết phục

Her persuasive speech changed people's minds.

Placement (n)

/ˈpleɪsmənt/

The strategic location or positioning of an advertisement

Sự hiện diện (của các mẩu quảng cáo)

The placement of the billboard was strategic.

Recognizable (adj)

/ˈrekəɡˌnaɪzəbəl/

Easily identified or acknowledged

Dễ nhận biết

The company logo is highly recognizable.

Repetition (n)

/ˌrepəˈtɪʃən/

The action of repeating something that has already been said or written

Sự lặp đi lặp lại

The repetition of the slogan made it memorable.

Sponsorship (n)

/ˈspɒnsəʃɪp/

Financial support or resources provided by a company to promote a product, event, or organization

Tài trợ

The sponsorship from the sports brand was substantial.

Slogan (n)

/ˈsləʊɡən/

A memorable phrase used in advertising to convey a brand's message or identity

Câu khẩu hiệu

Nike's slogan "Just Do It" is widely recognized.

Word-of-mouth (adj)

/wɜːd əv maʊθ/

given or done by people talking about something or telling people about something

Truyền miệng

The company's success can be attributed to positive word-of-mouth advertising from satisfied customers.

Target audience

/ˈtɑːɡɪt ˈɔːdiəns/

A specific group of people targeted by advertising

Nhóm khán giả cụ thể mà quảng cáo đang nhắm đến

The target audience for this perfume is young professionals.

Tagline (n)

/ˈtæɡlaɪn/

A memorable phrase used at the end of an advertisement

Câu khẩu hiệu ngắn gọn ở cuối quảng cáo

The company's tagline is "Quality You Can Trust."

Target market

/ˈtɑːrɡɪt ˈmɑːrkɪt/

A specific group of consumers or businesses targeted by advertising

Thị trường cụ thể của người tiêu dùng hoặc doanh nghiệp mà quảng cáo đang nhắm đến

The company's target market is young professionals.

Trendsetter (n)

/ˈtrɛndsɛtər/

A person or entity that leads or sets new trends

Người hoặc tổ chức dẫn đầu hoặc thiết lập xu hướng mới

The celebrity was considered a trendsetter in the fashion industry.

Trademark (n)

/ˈtreɪdmɑːk/

A legally registered symbol, name, or logo that represents a brand

Biểu tượng, thương hiệu đã được đăng ký bản quyền

The company's trademark is prominently displayed on all their products.

Promote (v)

/prəˈmoʊt/

To support or encourage the growth or development of something

Ủng hộ hoặc khuyến khích sự phát triển của một thứ gì đó

The school promotes a culture of academic excellence.

Influence (v)

/ˈɪnfluəns/

To have an effect on or sway someone's opinions or behavior

Có ảnh hưởng đến hoặc làm ảnh hưởng tới ai đó

Peer pressure can influence teenagers' decision-making.

Persuade (v)

/pəˈsweɪd/

To convince or induce someone to do or believe something

Thuyết phục hoặc thúc đẩy ai đó thực hiện hoặc tin tưởng vào một điều gì đó

The salesperson tried to persuade the customer to buy the product.

Attract (v)

/əˈtrækt/

To draw interest or admiration towards something

Thu hút sự quan tâm hoặc sự ngưỡng mộ đối với một thứ gì đó

The colorful packaging is designed to attract children.

Adorn (v)

/əˈdɔ:rn/

To decorate or embellish something, often for visual appeal

Trang trí, tô điểm

The website is adorned with stunning images of the product.

Captivating (adj)

/ˈkæptɪˌveɪtɪŋ/

Attracting and holding the attention or interest of someone

Thu hút 

The captivating ad featured stunning visuals.

Memorable (adj)

/ˈmem.ər.ə.bəl/

Easily remembered, making a strong impression

Dễ nhớ, để lại ấn tượng mạnh

The jingle in the commercial was memorable and catchy.

Creative (adj)

/kriˈeɪtɪv/

Characterized by originality and imagination

Mang tính sáng tạo và giàu trí tưởng tượng

The creative team came up with a unique ad concept.

Informative (adj)

/ɪnˈfɔ:rmətɪv/

Providing useful or educational information

Cung cấp thông tin hữu ích hoặc mang tính giáo dục

The brochure is informative and helps customers understand the product.

Entertaining (adj)

/ˌɛntərˈteɪnɪŋ/

Providing enjoyment and amusement

Cung cấp niềm vui và giải trí

The entertaining video ad made viewers laugh.

Catchy (adj)

/ˈkætʃi/

Memorable and easy to remember, often used in reference to jingles or slogans

Dễ nhớ, bắt tai

The catchy tune of the ad stayed in people's minds.

Impactful (adj)

/ɪmˈpæktfəl/

Having a significant or powerful effect

Có tác động quan trọng hoặc mạnh mẽ

The impactful ad campaign raised awareness of the issue.

Visual (adj)

/ˈvɪʒuəl/

Relating to or involving sight or vision

Liên quan đến thị giác

The visual elements of the ad were stunning.

Persuasive (adj)

/pəˈsweɪsɪv/

Able to convince or influence effectively

Có tính thuyết phục

The persuasive language in the campaign motivated action.

Effective (adj)

/ɪˈfɛktɪv/

Successful in producing a desired or intended result.

Hiệu quả.

The effective use of humor in the commercial made it memorable.