Từ vựng

Phiên âm

Nghĩa tiếng Anh

Nghĩa tiếng Việt

Ví dụ

Advertisement (n)

/ədˈvɜːrtɪsmənt/

A notice or announcement that promotes a product, service, or event.

Quảng cáo

The advertisement on TV was very persuasive.

Advertise (v)

/ˈædvəˌtaɪz/

To promote or make something known to the public through advertising.

Quảng cáo

They plan to advertise their new product in newspapers.

Audience (n)

/ˈɔːdiəns/

The group of people who receive or are exposed to a marketing message.

Khán giả

The advertisement reached a wide audience online.

Analysis (n)

/əˈnæləsɪs/

The examination and evaluation of data or information for insights.

Phân tích

The market analysis indicated a growing trend in sales.

Awareness (n)

/əˈwer.nəs/

Knowledge or perception of a product, brand, or issue among the public.

Nhận thức

Increasing brand awareness is essential for business growth.

Affiliate (n)

/əˈfɪl.i.eɪt/

A person or organization officially connected with or part of another.

Đối tác liên kết

The company has many affiliate partners in its marketing program.

Brand (n)

/brænd/

A name, term, or symbol that identifies and distinguishes a product or company.

Thương hiệu

Apple is a well-known brand known for its innovative products.

Business-to-business (B2B) (adj)

/ˌbɪz.nɪs.təˈbɪz.nɪs/

Commerce between companies, typically involving the sale of products or services.

Giao dịch, làm ăn giữa doanh nghiệp với doanh nghiệp

The B2B market is an essential part of the economy.

Buyer (n)

/ˈbaɪər/

A person or entity that purchases goods or services from a seller.

Người mua

The buyer was interested in purchasing the latest model.

Budget (n)

/ˈbʌdʒɪt/

A financial plan that outlines projected income and expenses for a specific period.

Ngân sách

They allocated a significant budget for marketing this year.

Buzz marketing

/bʌz ˈmɑːrkɪtɪŋ/

A marketing strategy that relies on word-of-mouth and viral tactics to create interest.

Marketing lan truyền

The buzz marketing campaign generated a lot of online discussions.

Campaign (n)

/kæmˈpeɪn/

A coordinated series of activities or advertisements to achieve a specific goal.

Chiến dịch

The marketing campaign was designed to increase brand awareness.

Consumer (n)

/kənˈsjuːmər/

A person who purchases goods or services for personal use.

Người tiêu dùng

Consumer preferences play a crucial role in product development.

Competition (n)

/ˌkɑːm.pəˈtɪʃ.ən/

The rivalry between businesses or individuals in the same market.

Cuộc cạnh tranh

The competition for market share is fierce.

Customer (n)

/ˈkʌstəmər/

A person or entity that buys products or services from a business.

Khách hàng

Our goal is to provide exceptional service to our customers.

Content (n)

/ˈkɑːntent/

Information, media, or material created and shared for marketing purposes.

Nội dung

High-quality content is essential for engaging an audience.

Digital (adj)

/ˈdɪdʒɪtəl̩/

Relating to or using technology, especially computer technology.

Kỹ thuật số

Digital marketing has become increasingly important.

Demographic (adj)

/ˌdem.əˈɡræf.ɪk/

Characteristics of a population, such as age, gender, income, etc.

Nhân khẩu học

We analyze demographic data to target our audience.

Data (n)

/ˈdeɪtə/

Facts and statistics collected for analysis or reference.

Dữ liệu

Big data plays a crucial role in modern marketing.

Distribution (n)

/ˌdɪstrɪˈbjuːʃən/

The process of getting products from the manufacturer to the consumer.

Phân phối

Efficient distribution ensures products reach customers on time.

Differentiate (v)

/ˌdɪfəˈrenʃieɪt/

To make a product or brand distinct from others in the market.

Phân biệt

We need to differentiate our product to stand out.

Exposure (n)

/ɪkˈspoʊʒər/

The extent to which a product or brand is seen or experienced by the public.

Tiếp xúc

The billboard provided great exposure for the new product.

Endorsement (n)

/ɪnˈdɔːsmənt/

Approval, support, or recommendation of a product or brand by a celebrity or influencer.

Sự chứng thực

Her endorsement of the skincare product boosted sales.

Efficiency (n)

/ɪˈfɪʃənsi/

The ability to achieve a desired result with the least amount of resources.

Hiệu suất

Improving efficiency can lead to cost savings in marketing.

Global (adj)

/ˈɡloʊbəl̩/

Relating to or involving the entire world or a large part of it.

Toàn cầu

The company's global expansion strategy was successful.

Gross margin (n)

/ɡroʊs ˈmɑːrdʒɪn/

The difference between total revenue and the cost of goods sold, expressed as a percentage.

Biên lợi nhuận gộp

Improving gross margin is essential for profitability.

Hyperlink (n)

/ˈhaɪpəlɪŋk/

A clickable link in an electronic document that takes the user to another location.

Siêu liên kết 

You can access more information by clicking on the hyperlink.

Hit (n)

/hɪt/

A single access or request made to a website's server.

Lượt truy cập

The website received a high number of hits during the promotion.

Headline (n)

/ˈhedlaɪn/

A brief and catchy statement at the top of an article or advertisement.

Tiêu đề

The headline of the ad grabbed the reader's attention.

Logo (n)

/ˈloʊɡoʊ/

A graphic symbol or design used to represent a brand or organization.

Biểu trưng

The company redesigned its logo to modernize its image.

Landing page (n)

/ˈlændɪŋ peɪdʒ/

A web page specifically designed to capture visitor information or leads.

Trang đích

The landing page had a high conversion rate.

Launch (v)

/lɔːntʃ/

To introduce a new product or service to the market.

Ra mắt

The company plans to launch its new smartphone next month.

Market (n)

/ˈmɑːrkɪt/

A group of potential buyers or customers for a product or service.

Thị trường

Our company is expanding into new markets in Asia.

Merchandise (n)

/ˈmɜː.tʃən.daɪz/

Goods or products available for sale or trade, often in a retail setting.

Hàng hóa

The store offers a wide range of merchandise for customers.

Messaging (n)

/ˈmes.ɪ.dʒɪŋ/

The process of creating and delivering messages to a target audience.

Truyền thông điệp

Effective messaging is key to conveying the brand's values.

Niche (n)

/nitʃ/

A specialized segment or target market within a larger market.

Thị trường ngách

The company found success by catering to a niche audience.

Networking (n)

/ˈnetˌwɜ:kɪŋ/

The act of connecting with others, often for business or career purposes.

Mạng lưới

Business networking events can lead to valuable connections.

Need (n)

/niːd/

Fundamental requirements or desires that must be satisfied.

Nhu cầu

Understanding customer needs is crucial for marketing success.

Target (n)

/ˈtɑːɡɪt/

A specific group or audience that a marketing campaign is directed towards.

Đối tượng mục tiêu

We need to identify our target audience for this ad campaign.

Traffic (n)

/ˈtræfɪk/

The number of visitors or users that a website or online content receives.

Lưu lượng truy cập

High website traffic is important for online advertising.

Trend (n)

/trend/

A general direction in which something is developing or changing.

Xu hướng

Video marketing is a current trend in digital advertising.

Telemarketing (n)

/ˈtel.ɪˌmɑː.kɪ.tɪŋ/

The practice of selling products or services over the phone.

Tiếp thị qua điện thoại

Telemarketing can be effective when done professionally.

Optimization (n)

/ˌɑːp.tə.məˈzeɪ.ʃən/

The process of making improvements to maximize efficiency or performance.

Tối ưu hóa

Website optimization can lead to higher search engine rankings.

Offer (n)

/ˈɒf.ər/

A proposal or promotion presented to potential customers to encourage a purchase.

Ưu đãi, đề nghị

The company's special offer attracted many new customers.

Organic (adj)

/ɔ:rˈɡænɪk/

Referring to natural or unpaid search engine results and online traffic.

Tự nhiên

Organic search results are often more trusted by users.

Online (adj)

/ˈɑːn.laɪn/

Connected to or accessible via the internet or a computer network.

Trực tuyến

Online marketing is essential for reaching a global audience.

Outreach (n)

/aʊtˈriːʧ/

Efforts to reach or communicate with a specific audience or community.

Sự tiếp cận

Our outreach campaign targeted local schools and businesses.

Unique selling point (USP)

/juːˈniːk ˈsɛlɪŋ pɔɪnt/

A distinctive feature or benefit of a product or service that sets it apart from competitors.

Đặc điểm độc đáo nhất của sản phẩm

The USP of this product is its eco-friendly design.

Yield (n)

/jiːld/

The amount of results, profits, or returns generated from a specific effort or investment. 

Lợi nhuận

The marketing campaign yielded a 20% increase in sales.

Segmentation (n)

/ˌseɡ.menˈteɪ.ʃən/

The process of dividing a market into distinct groups with common characteristics.

Phân chia thị trường

Market segmentation helps tailor marketing strategies to specific customer groups.

Sponsorship (n)

/ˈspɒn.sə.ʃɪp/

Financial support or endorsement provided by a company to an event, organization, or individual.

Tài trợ

The company's sponsorship of the sports event boosted its visibility.

Strategy (n)

/ˈstrætədʒi/

A plan of action designed to achieve a specific goal, often in the context of marketing.

Chiến lược

Developing a marketing strategy is crucial for long-term success.

Social media

/ˌsoʊ.ʃəl ˈmiː.di.ə/

Online platforms and websites used for social networking and content sharing.

Truyền thông  xã hội

Many businesses use social media for advertising and engagement.

Search engine (n)

/ˈsɜːtʃ ˌen.dʒɪn/

A program that searches for and identifies items in a database, often used for web searches.

Công cụ tìm kiếm

Google is the most popular search engine worldwide.

Viral (adj)

/ˈvaɪrəl/

Describes content, usually on the internet, that spreads rapidly and widely among users.

Lan truyền mạnh, lan tỏa

The video went viral on social media within hours.

Viewer (n)

/ˈvjuːər/

A person who watches or views content, such as television shows, advertisements, or online videos.

Người xem

The viewers of the TV commercial responded positively.

Visual content

/ˈvɪʒ.u.əl kənˈtent/

Content that relies on images, graphics, and visual elements to convey information or messages.

Nội dung bằng hình ảnh

Visual content can be more engaging than text-only content.

Web design

/web dɪˈzaɪn/

The process of creating and designing the layout, appearance, and functionality of a website.

Thiết kế website

Good web design can improve user experience and engagement.

Widget (n)

/ˈwɪdʒɪt/

A small software application or tool that can be added to a website or a computer desktop for specific functions.

Tiện ích

The weather widget on the website provides real-time updates.

Word-of-mouth (adj)

/wɜːrd əv ˈmaʊθ/

Informal communication or recommendations about a product or service made by individuals to others.

Truyền miệng

The success of the restaurant was driven by word-of-mouth recommendations.