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Advertisement  (n)

ˌæd.vɚˈtaɪz.mənt

A notice, picture, or film telling people about a product, job, or service

Quảng cáo

The company placed an advertisement in the newspaper.

Annual Sale (collocation)

ˈæn.ju.əl seɪl

A sale that happens once a year

Đợt giảm giá hàng năm

The store attracts a large crowd during its annual sale.

After-sales (adj)

ˈæf.tər seɪlz

Activities and services provided by a company after a product has been sold

Dịch vụ hậu mãi (sau bán hàng)

Their after-sales support is excellent, always addressing customer issues.

Acquisition (n)

ˌæk.wɪˈzɪʃ.ən

The process of getting something

Sự mua lại, thâu tóm

The company's acquisition of a smaller competitor was strategic.

Bargain (n)

ˈbɑː.ɡɪn

An agreement between two or more people or groups in which each side gives something

Sự mặc cả, giá thấp hơn thường lệ

We managed to strike a bargain and get a good deal on the product.

Brand (n)

brænd

A type of product made by a particular company, with a particular name or design

Thương hiệu

The new brand of smartphones has gained popularity quickly.

Business-to-Business (B2B) (adj)

ˌbɪz.nɪs.təˈbɪz.nɪs

The sale of products or services between businesses rather than between a business and the general public

Bán hàng giữa các doanh nghiệp

B2B transactions are common in the manufacturing industry.

Boost (v)

buːst 

To increase the number of products or services sold

Tăng, thúc đẩy

The marketing campaign boosted sales significantly.

Customer (n)

ˈkʌs.tə.mər

Someone who buys goods or services from a shop

Khách hàng

Our goal is to provide excellent service to our customers.

Commission (n)

kəˈmɪʃ.ən

An amount of money paid to someone who sells goods

(Tiền) hoa hồng

Salespeople earn a commission for each product they sell.

Client (n)

ˈklaɪ.ənt

A person or organization that uses the services or advice of a professional or company

Khách hàng, đối tác

Our clients appreciate the personalized solutions we provide.

Consumer (n)

kənˈsjuː.mər

A person who buys goods or services for their own use

Người tiêu dùng

Consumer preferences play a significant role in product design.

Deal (n)

diːl

An agreement or arrangement, especially in business

Giao kèo, thỏa thuận

We closed a major deal with the new client yesterday.

Discount (n)

ˈdɪs.kaʊnt

A reduction in the usual price of something

Giảm giá

The store is offering a special discount on selected items.

Demand (n)

dɪˈmænd

The desire and ability to purchase goods and services

Nhu cầu

The demand for this product has been steadily increasing.

Distributor (n)

dɪˈstrɪb.jə.tər

A person or company that supplies goods to stores and other businesses

Nhà phân phối

The distributor ensures that products reach various retailers.

E-commerce (n)

ˌiːˈkɒm.ɜːs

Buying and selling goods and services online

Thương mại điện tử

E-commerce has become increasingly popular in recent years.

Exclusive (adj)

ɪkˈskluː.sɪv

Limited to only one person or group

Độc quyền

The company offers exclusive deals to its premium customers.

Expand (v)

ɪkˈspænd

To increase in size or scope

Mở rộng

The business aims to expand its market share in the coming year.

Exceed (v)

ɪkˈsiːd

To go beyond or surpass a limit or expectation

Vượt qua

Our sales performance this quarter exceeded expectations.

Forecast (v)

ˈfɔː.kɑːst

To predict or estimate future trends or sales

Dự đoán

The company uses market research to forecast sales for the year.

Feedback (n)

ˈfiːd.bæk

Information about reactions to a product, service, or performance

Phản hồi

Customer feedback is essential for improving our products.

Feature (n)

ˈfiː.tʃər

A distinctive attribute or aspect of a product

Đặc điểm

The new smartphone has advanced features that set it apart.

Franchise (n)

ˈfræn.tʃaɪz

A legal and commercial relationship between the owner of a trademark, brand, or trade name

Nhượng quyền

The company decided to expand through a franchise model.

Generate (v)

ˈdʒen.ə.reɪt

To produce or create

Tạo ra

The marketing campaign aims to generate more leads for the company.

Gross Profit (n)

ɡroʊs ˈprɒf.ɪt

The total revenue minus the cost of goods sold

Lợi nhuận gộp

The company increased its gross profit through effective cost control.

Guarantee (n) (v)

ˌɡær.ənˈtiː

A promise or assurance, typically regarding the quality of a product

Bảo hành

The product comes with a 30-day money-back guarantee.

Growth (n)

ɡrəʊθ

An increase in size, quantity, or value

Sự phát triển

The company experienced rapid growth in its sales last quarter.

Goods (n)

ɡʊdz

Products or items for sale

Hàng hóa

The store offers a wide range of goods, from clothing to electronics.

High-end (adj)

ˌhaɪˈend

Referring to products of superior quality or sophistication

Cao cấp

The company specializes in high-end fashion and luxury goods.

Knockdown (adj)

ˈnɒk.daʊn

Cheap, or reduced in price by a lot

Giảm giá

The store is offering a knockdown price on last season's inventory.

KPI (Key Performance Indicator) (n)

keɪ piː aɪ

Metrics used to evaluate the success of an organization or a particular activity

Chỉ số hiệu suất 

The company set KPIs to measure the effectiveness of its sales strategy.

Loyalty (n)

ˈlɔɪ·əl·ti

A customer's commitment to a brand or company

Sự trung thành

The company offers a loyalty program to reward repeat customers.

Leverage (v)

ˈlev.ɚ.ɪdʒ

The use of various tools or techniques to maximize effectiveness

Tận dụng

The sales team leveraged social media to reach a broader audience.

Merchandise (n)

ˈmɜː.tʃən.daɪz

Goods or products available for sale

Hàng hóa

The store has a wide range of merchandise to attract customers.

Marketing (n)

ˈmɑː.kɪ.tɪŋ

Activities associated with promoting and selling products or services

Tiếp thị

The success of a product often depends on effective marketing.

Margin (n)

ˈmɑː.dʒɪn

The difference between the cost price and the selling price

Lợi nhuận

Businesses aim to maximize their profit margins to stay competitive.

Market share (n)

ˈmɑː.kɪt ˌʃeər

The portion of a market controlled by a particular company or product

Thị phần

The company worked to increase its market share through strategic campaigns.

Motivate (v)

ˈməʊ.tɪ.veɪt

To provide someone with a reason to do something

Thúc đẩy, tăng

Offering bonuses can motivate the sales team to achieve higher targets.

Negotiation (n)

nəˌɡəʊ.ʃiˈeɪ.ʃən

Discussion aimed at reaching an agreement

Đàm phán

Successful negotiation skills are crucial in closing business deals.

Needs (n)

nidz

The essential things that people must have or achieve

Nhu cầu để thỏa mãn

Understanding customer needs is key to providing effective solutions.

Networking (n)

ˈnet.wɜː.kɪŋ

Building and maintaining relationships, especially to advance one's career

Mạng lưới

Networking events allow professionals to connect and expand their contacts.

Niche market (n)

ˈniːʃ ˌmɑː.kɪt

A small, specialized segment of the market

Thị trường ngách

The company targets a niche market with unique and specialized products.

Outreach (adj)

ˈaʊt.riːtʃ

Efforts to reach and connect with a wider audience

Mở rộng, tiếp cận

The company's outreach strategy increased its customer base.

Offer (n)

ˈɒf.ər

Proposal or expression of willingness to do something

Đề xuất, ưu đãi

The special offer attracted a lot of customers to the store.

Opportunity (n)

ˌɒp.əˈtʃuː.nə.ti

A set of circumstances that makes it possible to do something

Cơ hội

Recognizing opportunities is crucial for business success.

Outperform (v)

ˌaʊt.pəˈfɔːm

To perform better than others

Vượt trội hơn

The new product outperformed competitors in terms of sales.

Target (n)

ˈtɑː.ɡɪt

A specific goal or objective

Mục tiêu

The marketing team set a high sales target for the next quarter.

Transaction (n)

trænˈzæk.ʃən

An instance of buying or selling

Giao dịch

The online platform recorded a large number of transactions.

Turnover (n)

ˈtɜːnˌəʊ.vər

The total sales or revenue generated by a company

Doanh số bán hàng

The company's turnover increased significantly last year.

Target Audience (n)

ˈtɑː.ɡɪt ˈɔː.di.əns

A specific group of people that a business aims to reach

Đối tượng khán giả mục tiêu

The advertisement was designed to appeal to the target audience.

Promotion (n)

prəˈməʊ.ʃən

The act of marketing and advertising to increase sales

Khuyến mãi

The store ran a special promotion to boost weekend sales.

Profitable (adj)

ˈprɒf.ɪ.tə.bəl

Resulting in financial gain or benefit

Có lợi nhuận, sinh lời

The new product line proved to be highly profitable for the company.

Pricing Strategy

ˈpraɪ.sɪŋ ˈstræt.ə.dʒi

A plan for setting and adjusting product prices

Chiến lược về giá

The company adopted a competitive pricing strategy to attract customers.

Prospect (n)

ˈprɒs.pekt

A potential customer or client

Khách hàng tiềm năng, tiềm năng 

The sales team reached out to prospects to introduce the new product.

Purchase (n) (v)

ˈpɜː.tʃəs

The act of buying goods or services

Mua hàng

The online platform recorded a significant increase in purchases.

Qualify (v)

ˈkwɒl.ɪ.faɪ

To meet the necessary criteria or standards

Đủ điều kiện, có thể

Only customers who qualify for the discount will receive it.

Quantity (n)

ˈkwɒn.tə.ti

The amount or number of a product available

Số lượng

The store is offering discounts for purchasing large quantities.

Value (n)

ˈvæl.juː

The worth or importance of something

Giá trị

This product offers great value for money.

Wholesale (adj) (n)

ˈhəʊl.seɪl

The sale of goods in large quantities, typically to retailers

Bán sỉ

The company specializes in the wholesale distribution of electronics.

Word-of-mouth (adj)

ˌwɜːd.əvˈmaʊθ

The passing of information from person to person through oral communication

Truyền miệng

Many businesses rely on positive word-of-mouth for marketing.